As a web developer I have worked with various frameworks and content management systems (CMS), and found WordPress to be the most adaptable, and the easiest to learn. It allows you to manage, maintain and update your website yourself, or to easily manage other users, giving you complete control of your site.
WordPress is also highly customizable, with a huge array of plugins and themes that can add features, and allow you to change the look and feel of your site quite easily.
Mobile device technology and usage has grown enormously over the last few years, and it is important for your business to be accessible to as many potential clients as possible. One option may be to develop a mobile application to allow mobile users to access your site. However this may be an unnecessary expense for many small to medium businesses.
A responsive website will allow your potential clients to access your business more easily as they will be able access your content on any device.
I use the latest HTML5 and CSS3 standards to ensure that my websites are as up to date and future-proof as possible. CSS3 is the latest standard for adding styles and animations to your website, and it allows styling content for all the different devices and screen sizes.
HTML5 is a markup language that is used for structuring and presenting content on the Web, and its new features are designed to make it easy to include and handle multimedia and graphical content.
There is no magic bullet when it comes to Search Engine Optimisation (SEO), and ranking your website highly on Google, or any other search engine, will take time. A well designed website will ensure that titles, tags, categories, etc. are used correctly, and that images and files are optimised to help give the best chance of high page ranking.
However, having good content is perhaps the most important thing in helping to achieve a high ranking. WordPress provides lots of plugins that can help with SEO, and there are also specialist agencies that provide SEO advice.